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**ericd** Ven 10 Nov - 11:37

Stretching Online Ad Dollars

By Keith Regan
E-Commerce Times
11/09/06 4:00 AM PT

Online ad spending increases have been driven by the
ability to measure campaigns effectively and the relatively high
return-on-investment. Rising prices will pressure that ROI. As a result, for
many businesses the question is not whether to advertise online or even where or
when, but rather how best to stretch every dollar spent.

http://www.ecommercetimes.com/edpick/54153.html